The leading Cinema chain in the Middle East, VOX Cinemas, wanted to re-invigorate their digital service design offering to be more customer-centric prior to, during and post visit.
The challenge was to simplify the booking process but also to provide a consistent experience across all devices and touchpoints. Our brief was to overhaul their end-to-end ECRM programme, the ticket booking flow online, and the native iOS app - in-order to make researching & buying cinema tickets more joyful, friction free, and rewarding - and elevate the overall cinema experience.
- Native App
- Service Design
We immersed, reviewed, iterated and enhanced the UI and UX across key user journeys involving eCRM, responsive web design & native application. The key to our success was to work seamlessly with the VOX cinema team in an agile iterative manner with an integrated work flow.
Our mobile-first knowledge was also invaluable in providing best-in-class experiences across all devices. We developed a multi-faceted seamless booking flow, eCRM strategy, and native App, that ultimately enhances the customer experience and increases conversion.