Refined positioning & new MD

By The Drum - 24 October, 2017

Award winning agency Nimbletank is expanding its offering beyond its core mobile DNA reflecting market trends, client demand and the agency’s more customer-centric philosophy.
The agency’s focus is now one of experience transformation – creating next-in-class experiences for customers, business audiences and employees to drive true differentiation and competitive advantage for clients.
The move coincides with the appointment of Paul Vallois, as the agency’s new managing director.
Vallois commented on his new role: Nimbletank has done an amazing job to establish itself as a leader in mobile transformation from a standing start just five years ago. I’m incredibly excited to be on board, driving the agency’s growth ambitions and working with some fantastic talent and clients across broader experience transformation programmes.
Chris Minas, the chief executive and founder of Nimbletank, commented: 'For the past 18 months we’re been working on broader, multi-channel products and solutions for our clients. While our mobile-first heritage and deep understanding of native remains key, our future lies within broader transformation of the experiences we create for our clients.
I’m delighted to have Paul on board as a driving force and the breadth of his experience will be a catalyst for further, rapid growth in this area.
Nimbletank is an experience transformation agency that produces innovative and effective products, services and solutions. It’s one of the most awarded agencies in the UK
The full article can be found here.