Rapid Innovation @ MWC

Look to MWC for rapid innovation. We did.

At Mobile World Congress 2016 the team at Nimbletank put together a curated tour, hosted a range of interesting speakers, and managed a hackathon for the Global digital and brand teams at Jameson Whiskey.
The objective of the three-day trip was to accelerate their digital transformation through inspiration, ideation and collaboration.

The video from the day enjoy!
The first day comprised inspirational speakers on topics as diverse as iOT, data driven creativity and consumer’s evolving digital needs with distinguished speakers attending from the likes of SharpEnd and New.
The second day was a curated tour of Mobile World Congress where we split into two groups to take in Europe’s largest tech event and experience new technologies, find out about new trends, and opportunities brands to enhance the customer experience and create value in people’s lives.
And the third and final day saw everything come together in a workshop hack day where the teams created rapid proof of concepts that solved for real customer needs. The resultant ideas have proven valuable and the acceleration of digital amongst the client teams achieved a real step change. Most importantly the client gained significant value from the whole trip.
If you would like to find out more about Nimbletank creating rapid transformation for you, be it via curated tours, education or hack days and workshops please get in touch via info@nimbletank.com
By Nimbletank - March 2016