SHAPING THE FUTURE
SHAPING THE FUTURE OF MUSIC
As a non-automated, web-based publishing business, Kobalt recognised that there was a better way of doing things.
In partnership with Nimbletank the business transformed itself into a tech-first pioneer going on to become the fastest growing music publishing company in the world.
Music publishers can get a bad name, with artists often waiting 18 months for payment from streaming income. In fact, most creators couldn’t easily access the information that would provide a correlation between their work and their income. Kobalt set out to change that with the aim to create a new value-based relationship with artists through transparency.
We created a unique enterprise-level, B2B global product to enable artists to make more informed decisions through the real-time data in their hand. This connection between a creator’s works and their income is the first of its kind and represents a fundamental shift in the relationship between rights owners and their data.
Not only does it provide crucial royalties information, but the automated solution also offers real-time track-by-track information and geodata delivers critical insights for mapping out global tours.
Following a highly successful customer BETA programme, the product launched in Q2, 2016 to industry acclaim. Engagement metrics have been off the charts with 70% adoption and the average user logging in 3 times/week. The app secured a 5-star rating.
“I believe this will have an enormous impact on the future of music – out of the dark ages, full access, in real-time. All in one app. The revolution continues. Today’s music creators deserve the same transparent, on-demand access to their data that most other industries already have. The feedback from our clients is incredible.”
- Willard Ahdritz, Founder