Santander

KITTI - A REVOLUTION IN FINANCE

 

Santander

KITTI -

A REVOLUTION

IN FINANCE

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In the fast-moving world of FinTech, time waits for no-one.

We partnered with Santander and global payment provider Kalixa to evolve and accelerate a mobile-first disruptive service to transform group money forever. We transformed the traditional kitty for the next generation of customers.

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With an MVP already in place, but failing both customers and business, we were brought on board to accelerate progress, optimise the experience and smarten the tech solution.

 We delivered banking for the WhatsApp generation, and in doing so achieved a UK first – an account for groups. KiTTi, an enterprise end-to-end platform, accessible via a traditional payment card and a smart, yet secure mobile-first solution that lets the group set saving goals, chip in, and pay. All within a beautifully intuitive and visual experience that raised the bar for the industry, taking us a step closer to a cashless society.

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Impact

We focussed on achieving goals across acquisition, retention, value and monetisation with user-centred features. Metrics across; install velocity, active users, customer LTV, pay in and pay out values all went through the roof.

313% rise in users over the last 4 months

294% jump in monthly average transaction value

1600% uplift in processed transactions

Kitti

“Working with Nimbletank has been a breadth of fresh air. Helpfully they get FinTech, business, brands, customers and technology. Thanks to them we have an innovative strong brand, product and business.”

- Ben Green, CEO & Co-founder, KiTTi Ltd

“Working with Nimbletank has been a breath of fresh air. Helpfully they get FinTech, business, brands, customers and technology. Thanks to them we have an innovative strong brand, product and business.”

- Ben Green, CEO & Co-founder, KiTTi Ltd

Our work

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For more information or to discuss your own Intelligence Audit please contact Paul Vallois, managing director.
paul.vallois@nimbletank.com
020 3828 6440
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