AWAL

PUTTING ARTISTS

IN CONTROL

 

AWAL

PUTTING ARTISTS
IN CONTROL

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Kobalt and Nimbletank have followed up on the success of the Publishing App to create the AWAL product for Artists Without A Label.

This means aspiring artists have access to the same extensive data about their audience without needing a record label.

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While our core publishing app for Kobalt served the megastars signed to the big labels a growing number of emerging artists were going it alone.

These creators were in danger of suffering from murky management by misinformation. Moving from guess work to truth; there was a huge opportunity to demystify music when it comes to identifying who an artist’s listeners are, where they are and what they listen to on streaming services, along with where their earnings come from.

We wanted to make sense of artist revenues and audience behaviours through a next-in-class platform. By introducing a machine learning powered solution and putting data into the hands of artists, we levelled the playing field helping artists to make more informed decisions.

For the first time, artists now have finger-tip access to extensive data, made beautiful, about their audience and their revenues, without needing a record label. All powered by data science, automation, technical integration and experience excellence.

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Impact

The award-winning App is making waves in the industry, even gracing the front cover of Music Week, with coverage by Bloomberg and Billboard. We have created a new product, a new behaviour and as a result, a new expectation that helps push the music industry forward.

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“AWAL helps independent artists make sense of the incredible amounts of streaming data around their music and fans. This app is the type of innovative thinking that will shape the future of the music industry."

- Troy Carter, Global Head of Creator Services, Spotify

“AWAL helps independent artists make sense of the incredible amounts of streaming data around their music and fans. This app is the type of innovative thinking that will shape the future of the music industry."

- Troy Carter, Global Head of Creator Services, Spotify

Our work

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For more information or to discuss your own Intelligence Audit please contact Paul Vallois, managing director.
paul.vallois@nimbletank.com
020 3828 6440
© 2019 Nimbletank. All Rights Reserved.