OneFairway had an idea to help golfers perfect their game by bringing the ProTracer experience, whereby the shot is tracked on TV via a Doppler radar gun and HD Video Cameras, to our most personal device, the all-powerful mobile phone.
The challenge was to create something that solved a genuine problem on the golf course in a way that harnessed technology but didn’t make technology the focus, rather letting it move to the background to offer an enhanced experience powered by mobile.
- Native App
- Service Design
To perfect the experience, we used innovative new technology previously used to detect objects in everyday and future-facing scenarios. From robot navigation to detecting un-exploded landmines via UAV, we reapplied ground breaking technology to a much humbler cause: to trace a golf ball.
The results were more than we could have hoped for: you can now use the processing power of a mobile phone to do what would previously would have needed a specialized HD video camera and Doppler Radar technology rig. Whether you want to perfect your swing, create fun social media content, or track your progress by comparing different shots - OneTrace will do just that. It will trace your ball, add different colours and shadow or stitch 5 images together side by side to see how you transition through your swing in different areas.