Jameson Whiskey

A yummy new mobile first web product

Challenge

Jameson Whiskey is one the world’s fastest growing spirit brands. With a diverse consumer base and an ageing web presence, they needed to modernise their web platform to be mobile-first to improve brand perceptions, and performance against KPIs.

  • HTML5
  • Web
  • User Testing
  • Global
  • Engagement
  • Utility

Process

Analytics

Co-Lo

Digital Safaris

Solution

Following a rigorous analytical and brand immersion approach, we delivered a unique concept befitting of the brand and the opportunity. We partnered with the client to create ‘one team’ and deliver a successful solution that brings together great content, with smart context and friction-free commerce.

The 42 country responsive web solution includes features such as visiting the distilleries in Ireland, viewing campaign content, navigating the product range, making cocktails and buying or finding where to buy. Different markets can flexibly control their local content on their site thanks to modular nature of the design and technology.

Iconography

The icons help show the character of the brand.

Impact

The web platform began rolling out in June 2015 across the US, South Africa and Ireland. Initial results are very encouraging and we are looking forward to delivering more success in the future.

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Taryn Casey

Global Head of Digital Marketing,
Irish Distillers Pernod Ricard

We found Nimbletank to be a pleasure to work with; highly transparent, pro-active, creative and strategic. We are confident that with Nimbletank as our partner we will achieve our goals going forward.

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